So apparently I am now a "V.I.B"
Don't know what that is? Well let me tell you, it is a "very important beauty insider." Sephora has bestowed this honor on me and I have to say, I am honored. It isn't everyday you get an email like that.
What does that mean, you ask? It means that I have spent so much money (that I don't have) at Sephora that I am invited to spend even more. There are even more enticing deals to bring me to makeup and skin care central with more reasons to spend money. Why yes, I DO get a holiday bonus (it sounds a little like a job, actually) and guess what, the more I spend, the more my bonus is. I freakin' love this place.
And let me tell you why.
Everyone likes a reward card that costs no money and brings you treats and special status for buying the things you love. They really know how to make a girl feel special. Tops in my book. I'm not a fan of any reward program that costs money on top of the money you already spend there.
The Sephora Spectacular houses under one roof, a veritable plethora of beauty products. It has so many different lines of makeup and skin care that you could really spend days and days and not see it all. I've spent an entire afternoon drawing on my hand with the urban decay eyeliners trying to decide which shade of purple to get.
As soon as I found out about my new status, I went right over. I was dying to see if things looked different as a V.I.B. I wasn't ready to spend my inaugural, "welcome to the special club of spendy spenders" discount but I did want to scope out the place.
Right now, Dior has the most amazing shade of red nail polish. It is like a cranberry crossed with candy apple. It is divine. I used the tester to paint two of my nails and it is beautiful. It is fascinating that they only have one shade of nail polish. Brilliant marketing. It makes one feel like that is the uber color for fall. There is only one and this is IT. It is also expensive which makes you feel like it is an indulgence. I'm still thinking about it. These people are geniuses!
Here's something else I've discovered during operation recon at the Sephora, they are doing something called "Express Services." Each one has a different focus but the jist is, that one of their experts will give you a mini lesson on a different aspect of makeup application. The one coming up is called "Candy eye." Phenomenal. The beauty expert who was dressed in all black with her official black, expert smock, was wearing blue, white and pink eyeshadow with a glittery eyeliner and it looked amazingly neat. I was super impressed.
Candy eye!
Newshead sees the world in conspiracies. I, on the other hand am full of admiration for marketing ploys. Let them conspire to take my money by offering me a gift and an elite status that no one knows about.
Joke's on them. I was gonna shop there anyway.
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